Your Business Ecosystem: Mapping the Players That Matter

From Gabriel Osei’s guide series The Small Business Stakeholder Compass: Navigate Local Relationships for Growth.

This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.

When Sarah opened her artisanal bakery in downtown Portland three years ago, she thought success would come from making the best croissants in the city. She spent months perfecting her recipes, sourcing premium ingredients, and creating an Instagram-worthy storefront. Yet six months in, she was struggling to break even. The problem wasn’t her product—it was her understanding of the complex web of relationships that would determine her business’s fate.

Sarah’s breakthrough


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