Identifying Your Core Business Stakeholders
From Gabriel Osei’s guide series The Small Business Owner’s Guide to Stakeholder Mapping: Building Stronger Relationships for Growth.
This is chapter 2 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Before you can map your stakeholder relationships, you need to know exactly who your stakeholders are. This sounds simple, but it’s where most small business owners make their first critical mistake. They think stakeholders are just customers and suppliers—maybe employees if they have them. The reality is far more complex and significantly more valuable to your business success.
Think of your business as sitting at the center of a web of relationships,
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