Most founders avoid sales until revenue is the problem. By then, you’re learning under pressure.
This is the practical 11-chapter manual from a founder who built a business through outbound: cold email that doesn’t suck, discovery calls that surface real demand, follow-up that doesn’t annoy, and the systems that make founder-led sales sustainable instead of soul-crushing. Note: This book was written with AI assistance and reviewed by the author for accuracy and relevance.
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